Business project of "productos Castellón online"
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TitleBusiness project of "productos Castellón online"
Tutor/SupervisorLópez Muñoz, José Fernando
Tutor/Supervisor; University.DepartmentUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
PublisherUniversitat Jaume I
Throughout the following work has analyzed the viability of a newly created company, "Castellón Online Products", dedicated to the online sale of typical and local products in the province of Castellon. It has ... [+]
Throughout the following work has analyzed the viability of a newly created company, "Castellón Online Products", dedicated to the online sale of typical and local products in the province of Castellon. It has emphasized the differential aspects of the company. On the one hand, products, high quality, which we buy from local farmers and cooperatives. On the other hand, distribution, because the only way to acquire them is through our website. It seeks at all times that the products are characterized by maintaining a great value. These two main competitive advantages are those that provide added value to the activity of the organization. The results of the project show the profitability that the company may have in the future [-]
Treball de Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2015-2016
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