ListarPrograma de Doctorat en Ciències de la Comunicació por tema "Celebrity endorsement"
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Influence of Celebrity Endorsement on Mature Female Luxury Cosmetic Consumers
Universitat Jaume I (2021-02-22)Globally, luxury cosmetic brands employ celebrity endorsement as a tool for building credibility with existing and potential end users. There is certainly a significant body of knowledge on celebrity endorsers, their ...