Marketing on Facebook

Abstract

After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the master’s degree English Language for International Trade, I can describe which aspects of the company could be improved. Due to the spread of the Internet and the possibility of simultaneous communication from one point of the globe to another, the competence among ideas and creativity has been considerably increased. For companies, communicating with customers and marketing their products have been also changed and adapted to the environment. Prissmacer should be able to adapt to this constantly changing circumstances and should be relevant on the biggest social network: Facebook, at least at the level of its competitors. A better adaptation would bring better communication with customers and higher volume of sales.