Browsing Grau en Estudis Anglesos by Keyword "orientational metaphors"

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    • closedAccess   Good Is Up: Unveiling Metaphoricity in a TV Commercial from Babbel 

      Ibáñez Arenós, María Universitat Jaume I (2019-06-03)
      Conceptual Metaphor Theory developed by Lakoff and Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, ...