Sustainability and business models in the fashion industry
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Título
Sustainability and business models in the fashion industryAutoría
Tutor/Supervisor
López Navarro, Miguel ÁngelTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2014Resumen
The importance of the sustainability is very important in the current world (Bauman,
2006). Nowadays, the business model that triumphs in the world of fashion is the
movement of the fast fashion with regarding ... [+]
The importance of the sustainability is very important in the current world (Bauman,
2006). Nowadays, the business model that triumphs in the world of fashion is the
movement of the fast fashion with regarding companies as Zara, Handle or H&M
(Proglio, 2010). From a managerial point of view, there is no doubt of its viability and of
its big benefits, but from a sustainable point of view, all the characteristics that the
model as one that offers a big variety in its articles, it’s low prices, its big expenses of
logistics, all in all create a model that does not contribute to the sustainability of the
planet (Cachon, 2011). As an alternative of this model, t the slow fashion was born and
a change of thought, where the consumers possess more quality in the articles and a
higher perceived value highlighting the extract and the proper identity of the pledge.
This model is more sustainable for the planet, although the regarding companies of the
slow are very little well-known small enterprises and that take a faithful and respectful
consumer as a client with the environment (Fletcher, 2007).
The main target is to analyze the sustainability of two business models in the industry
of the fashion, like Fast Fashion and Slow Fashion, by means of a methodology of
review of the literature where a labor camp is delimited and were the factors that
intervene in the same one and a few conclusions logical and well-taken are extracted.
That is to say, they concentrate on an aspect and it is developed exhaustively.
It concerns the structure of this work, first of all, a review of the literature will be
exhibited, where the concept of sustainability will be explained, giving importance to
the terms of strong and weak sustainability, and also the relevancy of the sustainability
in the world of the fashion. Later the fast fashion and the slow fashion will be analyzed
like business models, and its characteristics to go so far as to obtain these models.
Next, by means of a case of study, the previous business models will be verified with
the comparison between a regarding company of the fast fashion, in this case Zara and
a company with much potentially inside the managerial model of the Slow, Wendy's
Small house. Once having analyzed the diverse companies, one will examine the
implications that the sustainability has on having belonged to the fast or to the slow
fashion. To conclude, the conclusions of the project that will include the review of the
literature and the case of study. The whole used bibliography will be quoted ad the
end. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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