Listar por tema "multimodal metaphors"
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Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure
Universidad Complutense de Madrid. Ediciones Complutense. (2020-11-27)Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational ... -
Omnipresence of metaphors in God is a Woman music video: a filmic analysis
Universitat Jaume I (2019-06-05)Metaphors have always been considered linguistic devices (spoken or written). However, nowadays researchers claim that they can be examined from other perspectives because people use different means of expression to create ...