Listar por tema "messages"
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Estrategias de comunicación publicitaria como respuesta a la crisis económica en España: Coca-Cola como caso de estudio
Universidad de Santiago de Chile. Facultad de Tecnología (2015-01)Inside the communication corporate, the Social Responsibility of the companies has earned a big importance constituting part of the basic point of the business strategies. And is in the advertising communication where ... -
Rational vs emotional communication models. Defenition parameters of advertising discourses
Universidad de Sevilla (2018-05)The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating ...