Listar por tema "e-trust"

Mostrando ítems 1-1 de 1

    • openAccess   Airline website loyalty formation and the moderating effects of gender and education 

      Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Fandos, Juan Carlos Springer (2013-06)
      The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education ...