Listar por tema "Persuasive strategies"
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Persuasive techniques in TV commercials: contrasting MCDONALD’S and BURGER KING
Universitat Jaume I (2021-06-07)Advertising has become part of our daily lives and it can be seen consciously or unconsciously everywhere. According to Frank Jefkins (1984), advertising is considered as the spreading of ideas, services or products in ...