Listar por tema "Conceptual Metaphor Theory"
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A critical study of metaphors in the economic field
Universitat Jaume I (2017-06-13)This assignment has as main point to explain the process in which metaphors are understood as a cognitive linguistic process. Having several theories that differently interpret this procedure, two different theories are ... -
Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure
Universidad Complutense de Madrid. Ediciones Complutense. (2020-11-27)Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational ... -
Good Is Up: Unveiling Metaphoricity in a TV Commercial from Babbel
Universitat Jaume I (2019-06-03)Conceptual Metaphor Theory developed by Lakoff and Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, ...