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    • openAccess   Femvertising and COVID-19-What Did Brand Owners Broadcast during the Lockdown? 

      Jambrino Maldonado, Carmen; Iglesias Sánchez, Patricia; de las Heras-Pedrosa, Carlos; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa MDPI (2023)
      The aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes, roles, professions, and gender relations represented is offered ...