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La creatividad en el medio exterior del sector de la telefonía móvil: análisis en España y Portugal
Breva-Franch, Eva; Balado-Albiol, María-Consuelo; Lopes, Paula Universitat Autònoma de Barcelona (2014-12)Outdoor media requires a specific creativity tailored due to their characteristics and to the moment when the public has contacted with him. Despite the revolution that the outdoor advertising is going through, and due ...