Listar por autoría "da21f30d-d978-41b5-89db-e69f2e0a4b50"
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Plan de Marketing para la comercialización de una nueva marca de agua Premium en el Cantón Quevedo – Los Ríos – Ecuador (2017-2018)
Idrovo Arguello, Manuel Alexander Universitat Jaume I (2016-07-18) -
Service quality in a post-crisis context: emotional effects and behaviours
Idrovo Arguello, Manuel Alexander; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose – The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank branches in the post-crisis context ...