Listar por autoría "40943089-d207-4511-841f-21fa9bbf826b"
Mostrando ítems 1-20 de 52
-
Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Taylor & Francis (2019-04)Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank ... -
Analysis of the dominant mode of thinking of university students in different fields of studies using the four brain model of Hermann
Royo González, Marta; López-Meri, Amparo; Monferrer Tirado, Diego; Estrada, Marta; Segarra-Ciprés, Mercedes; Mulet, Elena International Academy of Technology, Education and Development (IATED) (2014)In the university context teachers usually design different learning activities which may result in unequal results. Among many others, one of the factors that should be considered is personal thinking mode, which is ... -
El Aprendizaje cooperativo y las habilidades socioemocionales: Una experiencia docente en la asignatura Técnicas de Ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Centro de Información Tecnológica de La Serena, Chile (2016)En este trabajo se describe una experiencia docente llevada a cabo con 121 estudiantes de la asignatura Técnicas de Ventas del Grado en Administración de Empresas (Universitat Jaume I, Castellón, España) en la que, utilizando ... -
Attitudes towards ads and age. A study in seniors. The combination of chronological and cognitive age as an effective predictive criterion of attitudes
Moliner, Miguel Angel; Estrada, Marta; Monferrer Tirado, Diego; Sánchez-García, Javier Universidade Nove de Julho (2014)Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable ... -
Born globals trough knowledge-based dynamic capabilities and network market orientation
Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria Elsevier (2014-06-05)This paper studies the influence of network market orientation on Spanish born globals’ adaptation, absorption and innovation dynamic capabilities as well as their influence on the performance achieved by these companies. ... -
Catching dynamic capabilities through market-oriented networks
Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria Inderscience (2015)This paper studies the influence of network market orientation on adaptive, absorptive and innovative dynamic capabilities development in Spanish international new ventures. This research also explores the interrelationship ... -
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald (2024-01-30)Purpose – This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination. Design/methodology/approach – A questionnaire was ... -
Competitiveness through strategic orientation
Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego CROMAR (Croatian Marketing Association) (2012-12)The aim of this paper is to further the study of the factors that infl uence the international competitive position of international new ventures and, consequently, their international performance. Specifi cally, we analyze ... -
Consequences of customer engagement and customer self-brand connection
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2018)Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’ financial performance. The research focuses on the financial sector ... -
CSR marketing outcomes and branch managers' perceptions of CSR
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a ... -
Customer engagement, non-transactional behaviors and experience in services
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019)Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal ... -
Desarrollo de planes de marketing locales en un contexto profesional como mecanismo de control sobre el aprendizaje
Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos Common Ground Publishing (2014)Las asignaturas de Fundamentos de Marketing de los Grados de Comunicación Audiovisual y Publicidad y Relaciones Públicas de la Universitat Jaume I desarrollan un proyecto práctico para la aplicación de los conceptos vistos ... -
Destination Sustainability and Memorable Tourism Experiences
Moliner, Miguel Angel; Monferrer Tirado, Diego; Ferreres Bonfill, Juan Bautista; Rodriguez-Artola, Rosa M. MDPI (2021-10-29)The objective of this paper is to study the relationship between memorable tourism experiences and destination sustainability. Three hypotheses that relate dimensions of sustainability (economic, socio-cultural, and ... -
Does Emotional Intelligence Influence Academic Performance? The Role of Compassion and Engagement in Education for Sustainable Development
Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel MDPI (2021)Education must guide students’ emotional development, not only to improve their skills and help them achieve their maximum performance, but to establish the foundations of a more cooperative and compassionate society. ... -
Does Mindfulness Influence Academic Performance? The Role of Resilience in Education for Sustainable Development
Vidal-Meliá, Lidia; Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma MDPI (2022-04-02)A mindful person is prone to be open to novelty, attentive to distinctions, sensitive to context, aware of multiple perspectives, and focused on the present. Therefore, the role of mindfulness in educational contexts is ... -
Effects of network market orientation on new ventures’ international performance
Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria; Küster, Inés; Vila, Natalia Inderscience (2013)By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation ... -
Entity crisis, halo effect and loyalty
Moliner, Miguel Angel; Fandos, Juan Carlos; Monferrer Tirado, Diego; Estrada, Marta Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco (2019)Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer loyalty, ... -
Entrenamiento de la inteligencia emocional en el contexto de la formación en ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Asociación Española de Orientación y Psicopedagogía (2016-05)The new teaching approach raised by the European Space of Higher Education puts the emphasis on the need to form the students not only in the assumption of those of specific competitions (proper of every subject) but also ... -
Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Rodriguez-Artola, Rosa M. MDPI (2019)Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach. There is a need for empirical research to fathom the question ... -
Estilos de aprendizaje en estudiantes universitarios: lateralización vs. interconexión de los hemisferios cerebrales
Segarra-Ciprés, Mercedes; Estrada, Marta; Monferrer Tirado, Diego Universidad Internacional de La Rioja (2015)El objetivo de esta investigación es conocer los estilos de aprendizaje de los estudiantes universitarios utilizando el modelo del cerebro total (Herrmann, 1989). Concretamente, analizamos en qué medida la titulación y ...