Listar por autoría "5700f2d7-b0aa-4032-a63b-fff113956878"
Mostrando ítems 1-5 de 5
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Aprendizaje cooperativo, aprendizaje percibido y rendimiento académico en la enseñanza del marketing
UNED (2017)Spanish universities are incorporating cooperative learning into the capabilities to be achieved by their students. It therefore becomes necessary to take a detailed look at what is meant by cooperative learning, as well ... -
Eficiencia del plan de marketing como técnica de aprendizaje cooperativo
Elsevier (2016)Es innegable la importancia que el trabajo en equipo tiene como capacidad transversal en los nuevos planes de estudio universitarios. Por ello, es importante conocer qué es el aprendizaje cooperativo y su eficiencia sobre ...
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Integration: Attitudes, patterns and practices
Emerald (2013-04)Purpose: This work has two main objectives: 1) to obtain a set of scales for measuring the patterns, attitudes and practices of integration that can be extrapolated to different scopes (both internal and external) and ...
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El móvil en las universidades como instrumento de respuesta de audiencias.
Universitat Autònoma de Barcelona. Grup d’investigació Didàctica y Multimèdia (2019-06)The Internet and the introduction of multimedia in the classroom allow students to experience situations that complement their training. In recent years, the term mobile learning (m-Learning) has become popular in educational ...
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The relationship between logistics and marketing performance in the supply chain. Different paths for manufacturers and distributors
Universidad Camilo José Cela (2018)The aim of this paper is to study the relationships between Marketing and Logistics Performance in a context of inter-organisational integration to search for differences between Manufacturers and Distributors. The ...
