The role of the culture in the implementation of the strategy
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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TFG-TFMMetadata
Title
The role of the culture in the implementation of the strategyAuthor (s)
Tutor/Supervisor
Bou Llusar, Juan Carlos; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2014-06-17Publisher
Universitat Jaume IAbstract
In a dynamic and globalized society, in which the changes are constantly produced in
the business environment, both the companies and the entrepreneurs must be
prepared to answer rapidly to the processes of change. ... [+]
In a dynamic and globalized society, in which the changes are constantly produced in
the business environment, both the companies and the entrepreneurs must be
prepared to answer rapidly to the processes of change. Furthermore, it has to be an
essential requirement in order to make the organizations are more and more
competitive. To develop the capacity of execution, it is very important to know different ways of
understanding the strategy, since depending on how the strategy is understood the
organization should use a different form of implementation. Moreover, since there are
few authors who have studied the implementation of the strategy from a cultural
perspective, our main aim of this work is to obtain the implementation of the strategy
across the organizational culture. For it, we will study the effects that the culture has in
the implementation of the strategy, the different barriers that exist to the
implementation between that we will identify the culture when this one goes in
opposition to the strategy. We will also study in depth the need of a fit between culture
and strategy, and in case that the fit was not reached, we will facilitate the steps to
follow in order to reach a cultural change and to obtain the organizational culture
wished and the effective implementation too. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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