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Mostrando ítems 307-308 de 308

    • openAccess   Website Architecture, Information Flows and Cognitive Models 

      Navarro i Ferrando, Ignasi; Aguado González, Sergio; Silvestre-López, Antonio-José Universidad Católica San Antonio de Murcia (2008)
      This paper explores the relation between new digital genres configuration and their users’ previous knowledge patterns from an interlinguistic perspective. More precisely, first we analyse two models that underlie the ...

    • closedAccess   When pointing becomes more than pointing: Multimodalevaluation in product pitches 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Elsevier (2020)
      The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...