ListarICC_Articles por tema "online comments"

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    • openAccess   Between comments and repeat visit: capturing repeat visitors with a hybrid approach 

      Kim, Jina; Jang, Yeonju; Bae, Kunwoo; Oh, Soyoung; Nam, Jeong Jeong; Park, Eunil; Han, JinYoung; del Pobil, Angel P. Emerald (2021-08-05)
      Purpose Understanding customers' revisiting behavior is highlighted in the field of service industry and the emergence of online communities has enabled customers to express their prior experience. Thus, purpose of this ...