Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain
View/ Open
Impact
Scholar |
Other documents of the author: Mollá Descals, Alejandro; Ruiz Molina, María Eugenia; Vallet-Bellmunt, Teresa
Metadata
Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONMetadata
Title
Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in SpainDate
2010Publisher
Escuela Superior de Gestión Comercial y MárketingISSN
0212-1867Bibliographic citation
Mollà Descals, A.; Ruiz Molina, E.; Vallet Bellmunt, T. Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain. ESIC MARKET (2010), 136, p. 115 - 142Type
info:eu-repo/semantics/articlePublisher version
http://www.esic.es/documentos/revistas/esicmk/100504_170205_I.pdfSubject
JEL subject
Abstract
Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we ... [+]
Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose a classification based on a cluster analysis validated both internally and externally. As a result, we have obtained three clusters of distributors that present significant differences regarding their assortment, business areas, resources and results obtained. [-]
Is part of
ESIC market (ISSN: 0212-1867), no. 136 (mayo/agosto 2010)Rights
© Escuela Superior de Gestión Comercial y Márketing
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- EMP_Articles [451]