Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain
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Altres documents de l'autoria: Mollá Descals, Alejandro; Ruiz Molina, María Eugenia; Vallet-Bellmunt, Teresa
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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Títol
Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in SpainData de publicació
2010Editor
Escuela Superior de Gestión Comercial y MárketingISSN
0212-1867Cita bibliogràfica
Mollà Descals, A.; Ruiz Molina, E.; Vallet Bellmunt, T. Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain. ESIC MARKET (2010), 136, p. 115 - 142Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.esic.es/documentos/revistas/esicmk/100504_170205_I.pdfParaules clau / Matèries
Matèria JEL
Resum
Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we ... [+]
Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose a classification based on a cluster analysis validated both internally and externally. As a result, we have obtained three clusters of distributors that present significant differences regarding their assortment, business areas, resources and results obtained. [-]
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ESIC market (ISSN: 0212-1867), no. 136 (mayo/agosto 2010)Drets d'accés
© Escuela Superior de Gestión Comercial y Márketing
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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