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Diseño de un videojuego como parte de una producción transmedia
(Universitat Jaume I, 2020-07-15)
The trend of independent video game development is growing thanks to initiatives like PlayStation Talents, which supports small developer studios in order to take a concept and transform it into a competent, attractive and ...
El uso de Twitter por parte de los actores políticos y sociales durante las manifestaciones de octubre de 2019 en Ecuador
(Universitat Jaume I, 2020-09-15)
Social networks have become one of the main spaces to interact and create communities in the field of political communication. In this field, one of the most relevant platforms is Twitter, becoming a virtual ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...
Realitat Augmentada com estratègia comunicativa en Patrimoni Cultural: el cas de Streetmuseum.
(Universitat Jaume I, 2020-09-14)
The present final work of master addresses the study of Augmented Reality in its use as an communication instrument for the heritage management. It is based on the premise that innovation in communication is necessary to ...
Plan de Comunicación - Frutas y Verduras Rosa
(Universitat Jaume I, 2020-07-14)
Frutas y Verduras Rosa es un negocio familiar ambulante que comercializa con
frutas y verduras y frecuenta mercadillos locales de varios pueblos pertenecientes
a la Comunidad Valenciana y Cataluña. Frutas y Verduras Rosa ...
Los medios sociales en las empresas del IBEX MAB 15
(Universitat Jaume I, 2020-07-14)
Las pequeñas y medianas empresas ya cuentan en España con acceso al mercado
financiero internacional a través de Mercado Alternativo Bursatil (MAB); esto aumenta
el interés internacional de la compañía, lo que incrementa ...
Estrategia de comunicación para la Red de Áreas Escasamente Pobladas del Sur de Europa (SSPA): Análisis y Creación
(Universitat Jaume I, 2020-07-13)
The present final master’s Project aims to develop a communication strategy for the Southern Sparsely Populated Areas (SSPA), in order to connect with a new target audience: young people.The chosen organization is an ...
La representación femenina en Doctor Who: cuando el protagonista se regeneró en mujer
(Universitat Jaume I, 2020-09-14)
The longest-running science fiction television series, Doctor Who, accompanies the protagonist in his space-time travels. The Doctor, of the Time Lords race, is accompanied mainly by young women who help ...
La evolución del Copywiter en la pequeña y mediana agencia de la Comunidad Valenciana.
(Universitat Jaume I, 2020-07-14)
The purpose of the Master's Thesis is to investigate the evolution of the copywriter'sprofile in small and medium-sized agencies in the Valencian Community. To do this,the professional skills of the advertising copywriter ...
Estudio en torno al product placement y al brand content mediante el análisis del contenido de marca en la saga cinematográfica “Los Vengadores”
(Universitat Jaume I, 2020-09-14)
The following work is based on a research focused about the figure of the product placement and its application in ''The Avengers'' saga. In this way, a study of the nature of the product placement concept has been carried ...