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New genres and new approaches: teaching and assessing product pitches from a multimodal perspective in the ESP classroom
(Universidad de Granada, 2022-06-01)
One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach ...
Communication in tourism 2.0redefining roles, restating ‘the traditional’, reaching the world [Editorial]
(Asociación Europea de Lenguas para Fines Específicos (AELFE), 2016)
The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysis
(Cambridge Scholars Publishing, 2007)
The corporate (website) image offered by industrial clusters in general
and by the Spanish ceramic industrial cluster in particular is enhanced by the use
of genres that fit and follow the logic of the times in terms of ...
Editorial
(2014)
A comprehensive corpus-based study of the use of evaluative adjectives in promotional hotel websites
(Universidad de Almería, 2011)
The purpose of this paper is to analyse and, if necessary, qualify the high incidence of evaluative adjectives presumably to be expected in promotional hotel websites. Thus, the aim of the study is to understand the role ...
Reseña del libro "Lexicography: the changing landscape" de Salonee Priya (ed.)
(Asociación Europea de Lenguas para Fines Específicos (AELFE), 2010)
Lexicography. The Changing Landscape is a collection of selected papers, originally published in prestigious books and journals, which aims to present current research in the field of dictionary-making and lexicographical ...
Pronunciation and Comprehension of Oral English in the English as a Foreign Language Class: Key Aspects, Students’ Perceptions and Proposals*
(Academy Publisher, 2014-03)
Traditionally, little attention has been paid to learners’ perceptions of pronunciation and comprehension instruction in English as a Foreign Language (EFL) contexts. This study is aimed at putting forward a series of ...
A Practical Corpus-based Approach to Teaching English for Tourism
(Australian International Academic Centre, 2014-01)
The benefits derived from the use of corpora in the English for Specific Purposes (ESP) class seem out of question
nowadays despite being a challenging task both for teachers and learners. Learning through a corpus-based ...