Listar Departament: Ciències de la Comunicació por autoría "35380dac-808d-4c05-b1a2-dc0bb793dd20"
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Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
Faus , Mireia; Alonso, Francisco; Fernández Fernández, Cesáreo; Useche, Sergio Multidisciplinary Digital Publishing Institute (2021-09-24)Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication ... -
Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Faus, Mireia; Alonso, Francisco; Fernández Fernández, Cesáreo; Useche, Sergio Frontiers Media (2024)Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between ... -
Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)
Faus, Mireia; Fernández Fernández, Cesáreo; Alonso, Francisco; Useche, Sergio Elsevier (2023)Among the most generalised preventive measures against traffic crashes, advertisements and broadcast campaigns in the media have stood out over the last six decades. The core aim of this paper is to describe the evolution ... -
Where Have I Heard It?” Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
Alonso, Francisco; Faus , Mireia; Fernández Fernández, Cesáreo; Useche, Sergio MDPI (2021)Although traffic crashes are the eighth leading cause of death in the world, and are linked to vehicle and infrastructure-related factors, crash-related fatality rates are much higher in lowincome countries. Particularly, ...