Estrategias para abordar la información audiovisual sobre el patrimonio inmaterial de los territorios desde una perspectiva interactiva: el papel de las redes sociales
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Title
Estrategias para abordar la información audiovisual sobre el patrimonio inmaterial de los territorios desde una perspectiva interactiva: el papel de las redes socialesAuthor (s)
Date
2012-02Publisher
Universidad Complutense de Madrid. Facultad de Ciencias de la InformaciónISSN
1575 - 2844Type
info:eu-repo/semantics/articleSubject
Abstract
The introduction of digital terrestrial television in Spain, far from being an enrichment
of the variety and quality of television content, on the contrary has brought an
impoverishment of the offer. The television ... [+]
The introduction of digital terrestrial television in Spain, far from being an enrichment
of the variety and quality of television content, on the contrary has brought an
impoverishment of the offer. The television networks have adopted strategies of
low-cost production in response to declining advertising revenue. The television
advertising revenue has been severely limited
due to the fragmentation of audiences in
a scenario of excess of offer. This has forced broadcasters to develop strategies to
differentiate their offerings from competitors. One way to achieve this is the
specialization of the content. The current stage of revival of cultural heritage and
tourism potential exploitation linked to
traditional festivals which have been
experienced since the late twentieth century to the present, offers broadcasters a
material of great value to get that specialized in television messages. These contents
related to the history and culture are an opportunity to tell stories that bring the viewer
newness, freshness, proximity and participat
ion. Participation and integration of a
community that occurs in any traditional event, binds to the opportunity offered by
social networks, so that the protagonists of the party have the chance to participate in
the development of the proposed issues, ideas and suggestions that make designing
the program interactive and open to the
audience. The program Cor de Festa in
Television Valenciana with over 400 broadcasts and almost six years on the air is a
good example of above explained. [-]
Is part of
Vivat Academia, Febrero 2012, Año XIV, Nº EspecialRights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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