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Online drivers and offline influences related to loyalty to airline websites

dc.contributor.authorSánchez-García, Javier
dc.contributor.authorForgas-Coll, Santiago
dc.contributor.authorPalau-Saumell, Ramon
dc.contributor.authorHuertas-Garcia, Ruben
dc.date.accessioned2013-05-08T14:45:54Z
dc.date.available2013-05-08T14:45:54Z
dc.date.issued2012
dc.identifier.citationJournal of Air Transport Management Volume 18, Issue 1, January 2012, Pages 43–46ca_CA
dc.identifier.issn0969-6997
dc.identifier.urihttp://hdl.handle.net/10234/62752
dc.description.abstractThis paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e-loyalty, through e-trust, which is also positively influenced by offline perceived value, e-satisfaction, and indirectly by e-quality. We also demonstrates that significant differences exist among the various generations, implying airlines need to fine-tune their online strategies retain customer loyalty.ca_CA
dc.format.extent16 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherElsevierca_CA
dc.relation.isFormatOfThis is the author’s version of a work that was accepted for publication in Journal of Air Transport Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Air Transport Management Volume 18, Issue 1, January 2012, Pages 43–46 DOI http://dx.doi.org/10.1016/j.jairtraman.2011.08.003ca_CA
dc.relation.isPartOfJournal of Air Transport Management, 2012, vol. 18, num. 1ca_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectE-loyaltyca_CA
dc.subjectE-trustca_CA
dc.subjectE-satisfactionca_CA
dc.subjectE-qualityca_CA
dc.subjectOffline perceived valueca_CA
dc.titleOnline drivers and offline influences related to loyalty to airline websitesca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttp://dx.doi.org/10.1016/j.jairtraman.2011.08.003
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA
dc.relation.publisherVersionhttp://www.sciencedirect.com/science/article/pii/S0969699711000871ca_CA


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