Online drivers and offline influences related to loyalty to airline websites
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Other documents of the author: Sánchez-García, Javier; Forgas-Coll, Santiago; Palau-Saumell, Ramon; Huertas-García, Rubén
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONMetadata
Title
Online drivers and offline influences related to loyalty to airline websitesAuthor (s)
Date
2012Publisher
ElsevierISSN
0969-6997Bibliographic citation
Journal of Air Transport Management Volume 18, Issue 1, January 2012, Pages 43–46Type
info:eu-repo/semantics/articlePublisher version
http://www.sciencedirect.com/science/article/pii/S0969699711000871Subject
Abstract
This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, ... [+]
This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e-loyalty, through e-trust, which is also positively influenced by offline perceived value, e-satisfaction, and indirectly by e-quality. We also demonstrates that significant differences exist among the various generations, implying airlines need to fine-tune their online strategies retain customer loyalty. [-]
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Journal of Air Transport Management, 2012, vol. 18, num. 1Rights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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- EMP_Articles [451]