Antecedents of airline passenger loyalty: Low-cost versus traditional airlines
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http://dx.doi.org/10.1016/j.jairtraman.2010.01.001 |
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Títol
Antecedents of airline passenger loyalty: Low-cost versus traditional airlinesData de publicació
2010Editor
ElsevierISSN
9696997Cita bibliogràfica
Journal of Air Transport Management, 16, 4, p. 229-233Tipus de document
info:eu-repo/semantics/articleParaules clau / Matèries
Resum
This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty ... [+]
This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior. © 2010 Elsevier Ltd. [-]
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info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess
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