Role of international precocity in born global firms
comunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONAquest recurs és restringit
http://dx.doi.org/10.1504/IJTTC.2011.040890 |
Metadades
Títol
Role of international precocity in born global firmsData de publicació
2011-06Editor
Inderscience PublishersISSN
1741-5284Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
https://www.inderscience.com/info/inarticle.php?artid=40890Paraules clau / Matèries
Resum
The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry ... [+]
The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry influences the firms' capacity to develop marketing capabilities. Moreover, this work also analyses the way in which the marketing capabilities of these firms determine their international strategy and their financial performance and how the international precocity influences these firms' choice of entry mode. The results obtained support all the hypotheses formulated in a sample of Spanish born global firms. [-]
Publicat a
International Journal of Technology Transfer and Commercialisation (Jun.2011), vol.10, no.3-4Drets d'accés
© 2012 Inderscience Enterprises
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/restrictedAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/restrictedAccess
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