Corporate responsibility in U.S. Corporate websites: a pilot study
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http://dx.doi.org/10.1016/j.pubrev.2010.12.005 |
Metadatos
Título
Corporate responsibility in U.S. Corporate websites: a pilot studyFecha de publicación
2011Editor
ElsevierISSN
0363-8111Cita bibliográfica
Public Relations Review (March 2011) vol. 37, no. 1, p. 93-95Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.sciencedirect.com/science/article/pii/S0363811110001323Palabras clave / Materias
Resumen
Corporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication ... [+]
Corporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts. This study analyzes how the top 50 American profitable corporations from the Fortune 500 of 2009 communicate their CSR initiatives to different stakeholders through their corporatewebsites. To do this, an evaluation framework has been designed to examine features presented in CSR corporatewebsites. [-]
Derechos de acceso
© 2011 Elsevier Inc. All rights reserved
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info:eu-repo/semantics/restrictedAccess
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info:eu-repo/semantics/restrictedAccess
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