Showing power and persuasion in business communication: The corporate news section in websites and social media
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8015
comunitat-uji-handle3:10234/122003
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10.3726/b11481 |
Metadatos
Título
Showing power and persuasion in business communication: The corporate news section in websites and social mediaAutoría
Fecha de publicación
2017Editor
Peter LangDOI
10.3726/b11481ISBN
9783034330107; 9783034330114Cita bibliográfica
PALMER SILVEIRA, Juan Carlos. Showing power and persuasion in business communication: The corporate news section in websites and social media. En Power, Persuasion and Manipulation in Specialised Genres: Providing keys to the rhetoric of professional communities. Peter Lang, 2017. p. 285-310.Tipo de documento
info:eu-repo/semantics/bookPartVersión de la editorial
https://www.peterlang.com/document/1055786Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used ... [+]
This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such texts are here contemplated from the stance of genre theory, which starts from the premise that specialised communities have a high level of rhetorical sophistication, the keys to which are offered solely to their members. In particular, the book investigates the communicative devices that serve the need of such professions to exert power and manipulation, and to use persuasion. The perspective adopted in this work does not envisage power simply as a distant, alienated and alienating supremacy from above, but as an everyday, socialized and embodied phenomenon. To attain its goal, the volume brings forth studies on the language of several professions belonging to various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media. [-]
Publicado en
Power, Persuasion and Manipulation in Specialised Genres. Lausanne, Switzerland: Peter Lang Verlag, 2017 from 10.3726/b11481Derechos de acceso
http://rightsstatements.org/vocab/InC/1.0/
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info:eu-repo/semantics/restrictedAccess