A multimodal rhetorical analysis of video resumes
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A multimodal rhetorical analysis of video resumesAutoría
Fecha de publicación
2023-06Editor
Faculty of Economics and Business, University of BelgradeCita bibliográfica
MESTRE-SEGARRA, María-Ángeles. A multimodal rhetorical analysis of video resumes. ESP Today, 2023, Vol. 11, No. 2, p. 349-370Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Today’s society is characterized by digital and multimodal technologies which allow
the constant emergence of new digital genres, especially in professional contexts.
One of these recent genres, the video resume ... [+]
Today’s society is characterized by digital and multimodal technologies which allow
the constant emergence of new digital genres, especially in professional contexts.
One of these recent genres, the video resume (VR), is perceived as an innovative
recruitment and selection tool attracting growing interest in business settings.
However, very little research focuses on the definition of the VR as a genre and its
multimodal nature in order to validate it as a professional digital genre. Therefore,
the aim of this paper is twofold: a) to determine the multimodal rhetorical structure
of the VR, and b) to assess the role multimodality plays in this digital genre. The
dataset used for the analysis consists of 26 VRs, all of them in English, taken from
the online platform YouTube. The methodological procedure is based on a moveand-step rhetorical analysis followed by a multimodal discourse analysis (MDA).
The results show that in VRs meaning is conveyed through the interconnection of
various modes (embodied, disembodied and filmic) and that the multimodal
rhetorical functions identified in the analysis contributed significantly to the
definition of the VR as a professional digital genre. Pedagogical implications are also
presented, which demonstrate the potential of the VR as a teaching resource used in
English for Specific Purposes (ESP) to enhance business students’ multimodal skills
and to improve the communicative competence much needed in today’s business
world. [-]
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