Memorable customer experiences and autobiographical memories: From service experience to word of mouth
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Otros documentos de la autoría: Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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INVESTIGACIONMetadatos
Título
Memorable customer experiences and autobiographical memories: From service experience to word of mouthFecha de publicación
2023-02-20Editor
ElsevierISSN
0969-6989; 1873-1384Cita bibliográfica
Moliner-Tena, M. A., Monferrer-Tirado, D., Estrada-Guillen, M., & Vidal-Meliá, L. (2023). Memorable customer experiences and autobiographical memories: From service experience to word of mouth. Journal of Retailing and Consumer Services, 72, 103290.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ... [+]
The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). Memory theory is adopted as a theoretical background, with emphasis on the key role of episodic or autobiographical memory. Memorable customer experience (MCE) is defined from this perspective, thereby enabling the connection between human memory theory and service-dominant (S-D) logic. As for the impact of the internet on WOM, two types of WOM behaviours are examined: positive WOM (pWOM) and eWOM. A methodology was designed from a survey that used a questionnaire based on measurement scales validated by the literature. The sample is of 1476 tourists who visited seven Spanish tourism destinations. The results show service experience precedes customer satisfaction and MCSE. Both pWOM and eWOM are significantly influenced by customer satisfaction and MCSE. Various scenarios are put forward in which several combinations of customer satisfaction and MCSE give rise to different intensities and valence of pWOM and eWOM. [-]
Publicado en
Journal of Retailing and Consumer Services 72 (2023) 103290Datos relacionados
Data will be made available on request.Entidad financiadora
Generalitat Valenciana
Código del proyecto o subvención
AICO/2020/074
Derechos de acceso
0969-6989/© 2023 The Authors. Published by Elsevier Ltd.
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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