The Emotional Impact of Hotel Room Colour in Spanish and Equatorian Tourists
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Other documents of the author: Buenaño-Allauca, Mónica; Museros, Lledó; Gonzalez Abril, Luis
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7036
comunitat-uji-handle3:10234/146069
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INVESTIGACIONMetadata
Title
The Emotional Impact of Hotel Room Colour in Spanish and Equatorian TouristsDate
2021Publisher
IOS PressISSN
0922-6389Bibliographic citation
BUENAÑO, Mónica P.; MUSEROS, Lledó; GONZALEZ-ABRIL, Luis. The Emotional Impact of Hotel Room Colour in Spanish and Equatorian Tourists. In: Artificial Intelligence Research and Development. IOS Press, 2021. p. 149-158.Type
info:eu-repo/semantics/articleVersion
info:eu-repo/semantics/publishedVersionSubject
Abstract
Research suggests that colour plays an important role in creating wellness emotions in hotel customers. This paper considers that tourists’ needs for wellness may be satisfied by manipulating existing elements of a ... [+]
Research suggests that colour plays an important role in creating wellness emotions in hotel customers. This paper considers that tourists’ needs for wellness may be satisfied by manipulating existing elements of a hotel, such as the colour of a hotel room. The paper studies the relationship between tourists’ emotions and the main colour of a hotel room, and also the relationship between that emotion and their intention to stay in the hotel, and even the price that the tourists are willing to pay. Also, the paper studies the role of cultural differences in these relationships, specifically between Spanish and Equatorian tourists. [-]
Is part of
IOS Press, 2021. p. 149-158Funder Name
Ministry of Economy and Commerce | Universitat Jaume I | Spanish
Ministry of Science
Project code
TIN2016-88835-RET | UJIB2020-15 | PGC2018-102145-B-C21,C22
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info:eu-repo/semantics/openAccess