The Emotional Impact of Hotel Room Colour in Spanish and Equatorian Tourists
Ver/ Abrir
Impacto
Scholar |
Otros documentos de la autoría: Buenaño-Allauca, Mónica; Museros, Lledó; Gonzalez Abril, Luis
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7036
comunitat-uji-handle3:10234/146069
comunitat-uji-handle4:
INVESTIGACIONMetadatos
Título
The Emotional Impact of Hotel Room Colour in Spanish and Equatorian TouristsFecha de publicación
2021Editor
IOS PressISSN
0922-6389Cita bibliográfica
BUENAÑO, Mónica P.; MUSEROS, Lledó; GONZALEZ-ABRIL, Luis. The Emotional Impact of Hotel Room Colour in Spanish and Equatorian Tourists. In: Artificial Intelligence Research and Development. IOS Press, 2021. p. 149-158.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Research suggests that colour plays an important role in creating wellness emotions in hotel customers. This paper considers that tourists’ needs for wellness may be satisfied by manipulating existing elements of a ... [+]
Research suggests that colour plays an important role in creating wellness emotions in hotel customers. This paper considers that tourists’ needs for wellness may be satisfied by manipulating existing elements of a hotel, such as the colour of a hotel room. The paper studies the relationship between tourists’ emotions and the main colour of a hotel room, and also the relationship between that emotion and their intention to stay in the hotel, and even the price that the tourists are willing to pay. Also, the paper studies the role of cultural differences in these relationships, specifically between Spanish and Equatorian tourists. [-]
Publicado en
IOS Press, 2021. p. 149-158Entidad financiadora
Ministry of Economy and Commerce | Universitat Jaume I | Spanish
Ministry of Science
Código del proyecto o subvención
TIN2016-88835-RET | UJIB2020-15 | PGC2018-102145-B-C21,C22
Derechos de acceso
info:eu-repo/semantics/openAccess