Marketing plan of Quesomentero
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Título
Marketing plan of QuesomenteroAutoría
Tutor/Supervisor; Universidad.Departamento
Monferrer Tirado, DiegoFecha de publicación
2022-06Editor
Universitat Jaume IResumen
There are two restaurants that are now part of Quesomentero Cheesebar. It is a restaurant
especially differentiated from the rest, for its exclusive dedication to cheese. These cheeses
are mostly handmade, and there ... [+]
There are two restaurants that are now part of Quesomentero Cheesebar. It is a restaurant
especially differentiated from the rest, for its exclusive dedication to cheese. These cheeses
are mostly handmade, and there are also some that are made by themselves.
In this marketing plan, we are going to carry out both an internal and external analysis. On
the one hand, with the internal analysis we will be able to better focus all the company's
resources. On the other hand, through the external analysis we will analyze the
microenvironment with Porter's 5 forces, and also the macroenvironment with a PESTEL
analysis we will see all those factors outside the company that affect it. In addition, in this
external analysis, we will also see the main competitors that Quesomentero has. Later we
will make an analysis of the sector, which in this case is the restaurant and hotel sector,
where we will take into account the consumers of this sector.
The fact of making these analyses will be of great help to us to make the SWOT analysis of
the company, where we will have to determine the threats, opportunities, weaknesses and
strengths. Then, we will study the segmentation, identifying the relevant market and the
target audience.
Finally, we will propose some objectives to be achieved, and for this, we will have to
establish certain strategies and also the corresponding action plans. For these action plans
to be used correctly, we will also analyze the timeline, budget and control measure for each
of them. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess