Marketing plan - SERVYECO
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Title
Marketing plan - SERVYECOAuthor (s)
Tutor/Supervisor; University.Department
Borén Alfaro, Irene MariaDate
2022-06Publisher
Universitat Jaume IAbstract
This academic project consists of an exercise of analysis and research about the
commercial actions of the water treatment company SERVYECO.
Through this document I intend to understand the techniques used by this ... [+]
This academic project consists of an exercise of analysis and research about the
commercial actions of the water treatment company SERVYECO.
Through this document I intend to understand the techniques used by this successful
company in its sector in the province of Castelló de la Plana. My research corresponds
to a study of their practices between the years 2020 and 2021, as well as their
business trends with respect to the year 2022.
In order to be able to carry out this project with the greatest efficiency and be as real as
possible, when doing the curricular practices in this company, I have had the direct help
of SERVYECO members in the realization of the project, both for the orientation of the
marketing plans that would be most useful to them to carry out, as well as for access
to the most complete and up-to-date information available.
The project is divided into different parts dedicated to the analysis and research of
different aspects of SERVYECO in particular. To begin with, we will observe both an
internal and external analysis of the company today. In the internal analysis the
resources available to SERVYECO for the realization of its activities are detailed, while
in the external analysis we will observe the main factors that have affected the
company according to the nature of these (political, economic, social, technological,
ecological and legal), and its microenvironment, focusing on its competitive
environment, and level of demand.
Next, a diagnosis of the current situation of the company is made through a SWOT
investigation, with which we can recognize its positive and negative aspects. In
addition, your market is analyzed through a distinction of its segmentation and
positioning. Once this analysis is finished, I have taken the liberty of generating through
my conclusions five objectives towards which the company could be directed.
Developing in turn the necessary strategies and action plans that should be
implemented for its correct execution. Finally, I have calculated approximate measured
budgets for each action plan adjusted to a schedule and established the systems of
control and measurement of progression, through which I can execute the strategies
and action plans effectively to achieve my proposed objectives. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/restrictedAccess