Marketing plan - Renovae Business
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Marketing plan - Renovae BusinessAutoria
Tutor/Supervisor; Universitat.Departament
Monte Collado, María PilarData de publicació
2022-06Editor
Universitat Jaume IResum
Renovae Business is an energy engineering services company. Grupo Renovae, the
business group to which it belongs, is well positioned in the sector. Its main activity is the
development of renewable energy production ... [+]
Renovae Business is an energy engineering services company. Grupo Renovae, the
business group to which it belongs, is well positioned in the sector. Its main activity is the
development of renewable energy production projects, mainly aimed at individuals,
communities and companies. Commitment, adaptability, trust, tranquility and ecological
responsibility are the basis of its values as a company.
In recent months, with the instability of the energy sector and other external factors that
in such a globalized world have affected the inflation of the price of conventional energy,
many people have seen renewable energy alternatives, mainly photovoltaics, as an
asset for combat such volatility and be self-sufficient. This has been a great opportunity
for a sector with a lot of room for progression and increasingly competitive. In addition,
the geographical location accompanies making this type of commitment to photovoltaic
energy because the Levantine coast has around 320 days of sunshine a year.
In view of all of the above, the company sets a series of objectives such as increasing
sales (20% in individuals, 15% companies and 10% communities), operating income
(20%) and achieving a minimum satisfaction of 80%. In addition, the objective of relations
is to create an internal commercial network, initially incorporating 2 commercials with
experience in the sector.
Different marketing strategies will be used to achieve the objectives. One of them will be
to carry out a market penetration strategy (Ansoff) to try to increase sales in service
contracts, to achieve this, it will focus on the Valencian Community market. The above
strategies are based on a differentiation strategy (Porter) based on offering additional
peripheral services to the main one, which are valued by customers.
These strategies will be carried out mainly with service, price and communication actions
such as increased contact and offers made, the design of quality questionnaires, social
networks, sponsorship of events, offering financing, greater guarantees or energy audits
and the opening of a contracting process to incorporate 2 commercials internally. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess