Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea
Impacto
Scholar |
Otros documentos de la autoría: Hwang, Syjung; Lee, Minyoung; Park, Eunil; del Pobil, Angel P.
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7036
comunitat-uji-handle3:10234/8620
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INVESTIGACIONMetadatos
Título
Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South KoreaFecha de publicación
2021-07-30Editor
ElsevierISSN
0969-6989Cita bibliográfica
Hwang, S., Lee, M., Park, E., & del Pobil, A. P. (2021). Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea. Journal of Retailing and Consumer Services, 63, 102684.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Finding motivations for customer brand loyalty is one of the most popular academic and practical research fields; in this regard, some scholars have explored motivations in the retail industry. As the concept of private ... [+]
Finding motivations for customer brand loyalty is one of the most popular academic and practical research fields; in this regard, some scholars have explored motivations in the retail industry. As the concept of private brands has been one of the most widely employed strategies for business success in the industry, comparing private and national brands in terms of customer loyalty is an important topic in the retail industry. Thus, the current research focuses on exploring antecedents of customer loyalty in private and national brands, as well as investigating whether there are notable structural differences between the brands. The results, based on 1,631 responses, indicate that customer perceived service/product quality, satisfaction, trust, and cost are notable determinants of brand loyalty, while the relationship between customer satisfaction and service quality of private brands is not supported. Moreover, both indirect and direct effects of the employed factors on customer brand loyalty are reported. [-]
Publicado en
Journal of Retailing and Consumer Services 63 (2021) 102684Entidad financiadora
National Research Foundation (NRF) of Korea | Ministry of Science and ICT, Korea
Código del proyecto o subvención
2021R1A4A3022102 | IITP-2021-2020-0-01816
Derechos de acceso
0969-6989/© 2021 Elsevier Ltd. All rights reserved
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info:eu-repo/semantics/openAccess
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info:eu-repo/semantics/openAccess
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