The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception
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comunitat-uji-handle3:10234/146090
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INVESTIGACIONAquest recurs és restringit
https://doi.org/10.1007/978-3-030-78321-1_1 |
Metadades
Títol
The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product PerceptionData de publicació
2021Editor
SpringerISBN
978-3-030-78320-4Cita bibliogràfica
Agost MJ., Vergara M., Bayarri V. (2021) The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception. In: Yamamoto S., Mori H. (eds) Human Interface and the Management of Information. Information Presentation and Visualization. HCII 2021. Lecture Notes in Computer Science, vol 12765. Springer, Cham. https://doi.org/10.1007/978-3-030-78321-1_1Tipus de document
info:eu-repo/semantics/conferenceObjectVersió de l'editorial
https://link.springer.com/chapter/10.1007/978-3-030-78321-1_1Versió
info:eu-repo/semantics/publishedVersionParaules clau / Matèries
Resum
New tools have appeared to improve interaction with products in online shopping: virtual reality (VR) applications, where customers are immersed in a wholly virtual environment; augmented reality (AR) applications, ... [+]
New tools have appeared to improve interaction with products in online shopping: virtual reality (VR) applications, where customers are immersed in a wholly virtual environment; augmented reality (AR) applications, which allow virtual elements to be visualised in real environments; and 360° displays (360-D), which allow 3D representations to be rotated in any direction. The aim of this work is to analyse the influence of using these technologies for product presentation on the perception of different aspects of the products and also on the shopping experience, within the context of an online shopping, and compare them with traditional presentation of products through static 2D rendered images. A study has been conducted with a piece of furniture (a sideboard) and a household accessory (a gooseneck lamp). A questionnaire was developed simulating a website for selling products online, and showing the sideboard and the lamp by means of 2D images, 360-D, AR and VR techniques. The participants evaluated different aspects related to the perception of general, detailed, functional and aesthetic characteristics of the products, as well as aspects concerning the shopping experience and the use of the technologies. Results show a similar perception of product characteristics and shopping experience for the four techniques, except for the perception of details (worst for VR) and easiness of use (worst for AR and VR), with some differences depending on the type of product. In conclusion, 360-D and AR techniques are recommended for large appliances, while 360-D and 2D images are better for small ones. [-]
Descripció
Ponència presentada a 23rd International Conference on Human-Computer Interaction (HCII2021)
Drets d'accés
http://rightsstatements.org/vocab/InC/1.0/
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