Shopping motivation in consumer loyalty formation process: the case of Spanish retail
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Otros documentos de la autoría: Tena-Monferrer, Sandra; Fandos, Juan Carlos; Sánchez-García, Javier; Callarisa Fiol, Luis J.
Metadatos
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INVESTIGACIONMetadatos
Título
Shopping motivation in consumer loyalty formation process: the case of Spanish retailAutoría
Fecha de publicación
2021Editor
EmeraldISSN
0959-0552Cita bibliográfica
Tena-Monferrer, S., Fandos-Roig, J.C., Sánchez-García, J. and Callarisa-Fiol, L.J. (2021), "Shopping motivation in consumer loyalty formation process: the case of Spanish retail", International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-06-2020-0200Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/acceptedVersionPalabras clave / Materias
Resumen
Purpose
With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, ... [+]
Purpose
With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic and ethical motives in the process of forming consumer loyalty in a retail setting.
Design/methodology/approach
A total of 213 surveys were carried out among regular fashion and accessories shoppers in Spanish small-sized retailers. A two-step methodology proposed by Anderson and Gerbing (1988) was applied to test the model.
Findings
Ethical shopping motivation was found to have the most relevant impact on its perceived quality and on its reassurance to a small-sized retailer, as it represented a strategic asset. Although the most appropriate approach would not be focused mainly on ethical aspects in order to be competitive in the new retailing landscape, consumers should recognize that they are contributing to a worthy cause while enjoying the shopping experience.
Practical implications
Small-sized retailers should provide consumers with good reasons for shopping in their businesses rather than their competitors’. Moreover, it is key to differentiate and build customer loyalty with the purpose of becoming more competitive. As a consequence, in this paper, we propose a measurement scale that can be used to evaluate abstract and complex consumers’ shopping motivations.
Originality/value
The pursuit of more precise knowledge of factors that lead consumers to shop for a specific product is vital for small-sized retailers, toward sustainable competitiveness. Here we analyzed the impact of the three innovative dimensions in shopping motivation on consumers’ perceived quality and their influence on repurchase intention. [-]
Publicado en
International Journal of Retail & Distribution Management, 2021Derechos de acceso
info:eu-repo/semantics/openAccess
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