Arc Polític
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Arc PolíticAutoría
Tutor/Supervisor; Universidad.Departamento
Marcos García, Silvia; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2021-07-14Editor
Universitat Jaume IResumen
The Arc Polític digital medium was born in 2021 with the aim of communicating and
analyzing the Valencian political reality, in a project that combines new journalistic
trends with political communication and current ... [+]
The Arc Polític digital medium was born in 2021 with the aim of communicating and
analyzing the Valencian political reality, in a project that combines new journalistic
trends with political communication and current affairs. Therefore, it is a specialized
medium with in-depth content, a characteristic that is observed in published reports
and interviews, with an extensive analysis of different points of view. The main theme
for this work has been the political management that affects the Valencian
Community, focusing on the decisions made by the Conselleria, as well as the
different parties that make up Les Corts, the representative chamber of the
autonomous territory.
Politics is one of the most important sections within the generalist media, which can
be seen in the news that occupies the front pages of the main newspapers. Despite
this circumstance, there are almost no specialized media on the subject within the
Valencian area, and the interest for its creation lies in the lack of proposals at
present. The added value of Arc Polític with respect to the existing proposals will be
the in-depth information. While the generalist media stand out for their immediacy,
this medium will have a more pause and analytical model, in tune with the new
trends in demand that, due to the new payment models, increasingly require
specialized and quality content.
This digital medium begins in a complicated context, both for the media and for
politics, due to the pandemic generated by Covid-19. This fact, however, reinforces
the need to create a specialized website of these characteristics, since the health
crisis has highlighted the importance of regional policies, since a large part of the
decisions in the health field or restrictions are have developed differently in each
Spanish autonomous community. Thus, analyzing the reasons and repercussions of
these decisions has been one of the objectives of Arc Polític. It can be seen, for
example, with the report on the increase in the rental price after the health crisis
(Covid-19 A housing emergency) or in the parliamentary chronicles.
Likewise, the objective of the medium was to oppose the accelerated journalism of
many media, betting on a “slow journalism” focused on depth, since much of the
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content is more extensive than the usual reports in digital media. In this way, it seeks
to appeal to an audience interested in political news, looking for in-depth content and
rigorous, contrary to the current trend, volatile reading and constant fluctuation
between online content.
Some of the main references for the creation of the medium have been El Temps,
which also produces political information, although the geographical scope extends
to Catalonia and the Balearic Islands. It also deals with national issues, and includes
other sections, such as cultural. In the same way, an attempt has also been made to
resemble the independent nature and in-depth content of El Salto, a medium that
was born in 2017, which is why it shares similarities in the search for the online
reader, the adaptation of content to reality and changing trends and the goal of
creating a visually appealing page. Other examples can also be mentioned, with
regard to competition or similarity of intentions, such as Critit.cat, Revista W or
Revista Contexto.
The content approach has had two basic criteria for selection. On the one hand, with
the analysis of parties or political movements, within the area of political
communication. On the other hand, with the reflection on different problems that
were related to political issues, such as rents, environmental initiatives, policy on
inclusion and immigration, the fight for an improvement in transport or political
pardons.
For this, only specialized sources have been used, be it from political parties,
technicians from regional ministries, economists, platforms or experts. This
commitment to specialization has made it possible to guarantee rigorous content,
and has helped in many cases to the viralization of some of the pieces, for example,
by interviewed political scientists, who were in contact with other media, such as La
Vanguardia or À Punt.
Regarding design and style, a modern and minimalist style has been adopted, in
tune with current web design trends, taking into account that the appearance and
accessibility of the medium is one of the main factors by which users are guided to
stay on that page. This style has also been adapted to different formats to unite the
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design with the Twitter and Instagram accounts, the two networks in which Arc Polític
has had a presence. The use of videos, direct from Instagram, threads on Twitter or
stories has made it possible to bring the content closer to a younger audience.
The sections that the media has are: A fons; It is a section that contains the reports
or in-depth articles of the medium, as its name in Valencian indicates. In this section
we find different subsections, which correspond both to party analysis and to the
different sections in political management. Therefore, we can find the section
housing, economy, social policies, education and culture and environment and
mobility.
In other matters, there is also a specific interview section. These interviews have
been presented in two different ways: with in-depth interviews, dealing with different
issues or even the work carried out since the beginning of the legislature. For
example, the interview with the minister Rosa Pérez Garijo. The second type
corresponds to interviews that deal with current affairs, such as the interview with
deputy Elena Bastidas, in which she is asked about the pardons to the inmates of
the procés or the reconstruction of the Partit Popular.
The intention has been to move away from partisan journalism and really analyze the
issues that correspond to each area, which is why all the majority parties in the
Valencian area have been given a voice: PSPV-PSOE, Compromís, Podem,
Ciudadanos, Partido Popular and Vox. Now, taking into account that journalism does
not consist simply in reproducing the statements, therefore all the in-depth reports
have had an important data support, for example from the National Institute of
Statistics or those provided by the Generalitat Valenciana, translated to the reader
through graphs of own creation or of said institutions.
Due to the context in which it has been developed, this work has had obstacles such
as access to the Corts Valencianes, limited for certain media due to the limited
capacity by Covid-19. This has conditioned the use of their own images, a problem
that has been supplemented with images provided by the administration itself with
consent. In addition, the political scope of the pieces required the consultation of
sources close to the political nucleus, which at times have been difficult to obtain.
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For example, when requesting interviews with Rafael Climent, Minister of Economy,
Rubén Martínez Dalmau, Minister of Housing, or Francesc Colomer, of Tourism, the
press officers have redirected us to lower positions. The same has happened with
the president of the Alicante Provincial Council and the next popular candidate, with
whom it has been impossible to contact for several weeks.
Despite these problems, the work carried out has been satisfactory, and in recent
weeks the project has experienced an exponential growth in the number of visits. A
growth that accelerated from April, and that shows good expectations for the
development of the project over time. In addition, according to analytics, in this time
it has obtained a thousand pages viewed, mostly read in Valencia, Castellón,
Barcelona and Alicante. In addition, according to estimates, young people spend the
most minutes reading the web, a very positive figure if we take into account the
volatility of digital reading.
Thus, it can be said that the project still has expectations of expansion, for example
in new platforms that are beginning to have an important boost in political analysis,
such as Twitch. In addition, this work has allowed to begin to have contact with these
political, journalistic and academic nuclei, which in the long run will serve to facilitate
the creation of information. Arc Polític aims to become one more actor in the political
conversation and attract interested readers, so that they trust the project and what it
offers [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Periodisme [580]