La pluma valenciana
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La pluma valencianaAutoria
Tutor/Supervisor; Universitat.Departament
Alonso-Muñoz, Laura; Universitat Jaume I. Departament de Ciències de la ComunicacióData de publicació
2021-07-21Editor
Universitat Jaume IResum
1. Introduction
The digital media
about people and events in the literary field
and talks by writers, book fairs, publicat
news (normal news and statements news), info
interviews (more inquisitive formats). The ... [+]
1. Introduction
The digital media
about people and events in the literary field
and talks by writers, book fairs, publicat
news (normal news and statements news), info
interviews (more inquisitive formats). The foundation of a cyber
La pluma valenciana was considered urgent because literature, according to
academies and philologists, is one of the greatest contributions of huma
addition, the city of València lacks a newspaper specialized in this subject.
Likewise, during the development of the project, other reasons have been found
for which literature deserves a cyber
that take place in the city and of individuals eager to be informed about them,
and the scarcity of public in the events held
work—, which makes indispensable the existence of a newspaper that transmits
what happened to those who did no
2. Objectives and target audience
As indicated in the "Conócenos" section of the website, the main
objectives of the journal are as follows:
1. Publicize and advocate for the literature present in València through
journalistic texts that encourage the consumption of culture.
2. To transfer to the readers a fervor for literature.
3. To practice mobile journalism (or MoJo) and prove its effectivene
the performance of graphic journalism.
The target audience are the
for information about literary events in the city. Their age ranges between 60
and 80 years, which is the average age of those atten
so it is likely that most of the target does not use the Internet and, therefore,
19
6. Resumen ejecutivo en inglés
The digital media La pluma valenciana, since its creation, has reported
about people and events in the literary field —book presentations, conferences
and talks by writers, book fairs, publications of literary studies, etc.
news (normal news and statements news), informative reports and objective
interviews (more inquisitive formats). The foundation of a cyberwas considered urgent because literature, according to
academies and philologists, is one of the greatest contributions of huma
addition, the city of València lacks a newspaper specialized in this subject.
Likewise, during the development of the project, other reasons have been found
for which literature deserves a cyber-media: the abundance of literary events
ace in the city and of individuals eager to be informed about them,
and the scarcity of public in the events held —due to a negligent promotional
, which makes indispensable the existence of a newspaper that transmits
what happened to those who did not attend.
2. Objectives and target audience
As indicated in the "Conócenos" section of the website, the main
objectives of the journal are as follows:
Publicize and advocate for the literature present in València through
journalistic texts that encourage the consumption of culture.
To transfer to the readers a fervor for literature.
To practice mobile journalism (or MoJo) and prove its effectivene
the performance of graphic journalism.
are the residents of València who are book lovers looking
for information about literary events in the city. Their age ranges between 60
and 80 years, which is the average age of those attending the events covered,
so it is likely that most of the target does not use the Internet and, therefore,
, since its creation, has reported
book presentations, conferences
ions of literary studies, etc.— through
rmative reports and objective
-media such as
was considered urgent because literature, according to
academies and philologists, is one of the greatest contributions of humanity. In
addition, the city of València lacks a newspaper specialized in this subject.
Likewise, during the development of the project, other reasons have been found
media: the abundance of literary events
ace in the city and of individuals eager to be informed about them,
due to a negligent promotional
, which makes indispensable the existence of a newspaper that transmits
As indicated in the "Conócenos" section of the website, the main
Publicize and advocate for the literature present in València through
journalistic texts that encourage the consumption of culture.
To practice mobile journalism (or MoJo) and prove its effectiveness for
residents of València who are book lovers looking
for information about literary events in the city. Their age ranges between 60
ding the events covered,
so it is likely that most of the target does not use the Internet and, therefore,
cannot receive information from the cyber
pluma valenciana has set itself an additional goal: to instill intere
in young people.
3. Structure and sections of the cyber
The general structure of the cyber
horizontal bar, with the different sections, which heads a vertical row of news
items arranged in "tile" st
to the media's newsletter. This layout of the home page tries to resemble the
appearance of the digital version of the newspaper
are also displayed in "tile" style, although
its number of publications is higher
This structure is intended to allow the reader to browse the site with ease and
not to ignore any news. To this end, a search engine has
section bar, so that the user can quickly find any content. Other elements added
to the cyber-media include links to Twitter and Instagram accounts, a side menu
with various news items, a button to immediately scroll to the top of the pag
("Subir", in the lower left corner) and another to send a message to the web
author (sandwich icon, in the lower right corner).
Each publication also has hyperlinks to adjective but related information, and
options to like, share the piece on the Interne
valenciana is divided into six sections which, although they share a common
theme, have their own characteristics:
1. Inicio: despite being catalogued as a section, this category is rather a
compilation of all the information
in a vertical column. “Inicio” is the front page of the cyber
cover that encourages the reader to enter the book.
2. Actualidad literaria
particular publicati
that they are the ones that can arouse the greatest curiosity in the target
20
cannot receive information from the cyber-media. To circumvent this pitfall,
has set itself an additional goal: to instill intere
3. Structure and sections of the cyber-media
The general structure of the cyber-media consists of a header on a
horizontal bar, with the different sections, which heads a vertical row of news
items arranged in "tile" style, at the end of which there is an option to subscribe
to the media's newsletter. This layout of the home page tries to resemble the
appearance of the digital version of the newspaper La Vanguardia
are also displayed in "tile" style, although with smaller images and texts
its number of publications is higher—. The sections have an identical structure.
This structure is intended to allow the reader to browse the site with ease and
not to ignore any news. To this end, a search engine has been added to the
section bar, so that the user can quickly find any content. Other elements added
media include links to Twitter and Instagram accounts, a side menu
with various news items, a button to immediately scroll to the top of the pag
("Subir", in the lower left corner) and another to send a message to the web
author (sandwich icon, in the lower right corner).
Each publication also has hyperlinks to adjective but related information, and
options to like, share the piece on the Internet and write comments.
is divided into six sections which, although they share a common
theme, have their own characteristics:
: despite being catalogued as a section, this category is rather a
compilation of all the information published, which appears successively
in a vertical column. “Inicio” is the front page of the cyber
cover that encourages the reader to enter the book.
Actualidad literaria: this section contains the most common and less
particular publications of the entire cyber-media. Their main attribute is
that they are the ones that can arouse the greatest curiosity in the target
media. To circumvent this pitfall, La
has set itself an additional goal: to instill interest in literature
media consists of a header on a
horizontal bar, with the different sections, which heads a vertical row of news
yle, at the end of which there is an option to subscribe
to the media's newsletter. This layout of the home page tries to resemble the
La Vanguardia, whose news
with smaller images and texts —since
. The sections have an identical structure.
This structure is intended to allow the reader to browse the site with ease and
been added to the
section bar, so that the user can quickly find any content. Other elements added
media include links to Twitter and Instagram accounts, a side menu
with various news items, a button to immediately scroll to the top of the page
("Subir", in the lower left corner) and another to send a message to the web
Each publication also has hyperlinks to adjective but related information, and
t and write comments. La pluma
is divided into six sections which, although they share a common
: despite being catalogued as a section, this category is rather a
published, which appears successively
in a vertical column. “Inicio” is the front page of the cyber-media, the
: this section contains the most common and less
media. Their main attribute is
that they are the ones that can arouse the greatest curiosity in the target
audience, since they deal with very recent events or events that will
determine the future of literature in Spain (as in the
the European copyright directive). Here you can find news and photo
galleries as well as the aforementioned report.
3. Paraules: this section recognizes the linguistic dualism of the city of
València and it is a tribute to a language
recalled, was cut out of the mouths of the people of València during the
post-war period, which also led to the mutilation of literary production in
this language. In this part you can find several news items.
4. Artífices: perhaps the most essential link in the cyber
section contains several interviews with renowned authors from València
and an expert in literary theory. Due to the lengthy duration of the
conversations, all publications have been reduced to around
(about five pages).
5. Iniciativas: because of the unifying character of reading and the
urgent economic revitalization that the book sector needs, literary
initiatives have proliferated in València. Book fairs, book clubs,
humanistic research
city. Therefore, it has been deemed appropriate to devote a section to
address these proposals. This section is made up of several news items
and a report.
6. Conócenos: this section details the corpora
media: purpose, author, objectives and target audience.
4. Design and corporate identity
To evoke professionalism, elegance and creativity, an
been designed whose elements allude to these characteristics.
párr. 4) defines imagotype
"there is a pictographic element next to the text, which can be abstract or not.
So we find ourselves with an element that we can read and another that we
21
audience, since they deal with very recent events or events that will
determine the future of literature in Spain (as in the case of the report on
the European copyright directive). Here you can find news and photo
galleries as well as the aforementioned report.
: this section recognizes the linguistic dualism of the city of
València and it is a tribute to a language that, as the poet Vicent Camps
recalled, was cut out of the mouths of the people of València during the
war period, which also led to the mutilation of literary production in
this language. In this part you can find several news items.
erhaps the most essential link in the cyber
section contains several interviews with renowned authors from València
and an expert in literary theory. Due to the lengthy duration of the
conversations, all publications have been reduced to around
(about five pages).
: because of the unifying character of reading and the
urgent economic revitalization that the book sector needs, literary
initiatives have proliferated in València. Book fairs, book clubs,
humanistic research studies and invisible friends are multiplying in the
city. Therefore, it has been deemed appropriate to devote a section to
address these proposals. This section is made up of several news items
: this section details the corporate identity of the cyber
media: purpose, author, objectives and target audience.
4. Design and corporate identity
To evoke professionalism, elegance and creativity, an imagotype
been designed whose elements allude to these characteristics. Del
imagotype as "the visual representation of a brand", in which
"there is a pictographic element next to the text, which can be abstract or not.
So we find ourselves with an element that we can read and another that we
audience, since they deal with very recent events or events that will
case of the report on
the European copyright directive). Here you can find news and photo
: this section recognizes the linguistic dualism of the city of
that, as the poet Vicent Camps
recalled, was cut out of the mouths of the people of València during the
war period, which also led to the mutilation of literary production in
this language. In this part you can find several news items.
erhaps the most essential link in the cyber-media, this
section contains several interviews with renowned authors from València
and an expert in literary theory. Due to the lengthy duration of the
conversations, all publications have been reduced to around 2500 words
: because of the unifying character of reading and the
urgent economic revitalization that the book sector needs, literary
initiatives have proliferated in València. Book fairs, book clubs,
studies and invisible friends are multiplying in the
city. Therefore, it has been deemed appropriate to devote a section to
address these proposals. This section is made up of several news items
te identity of the cyberimagotype has
Del Pozo (2015,
as "the visual representation of a brand", in which
"there is a pictographic element next to the text, which can be abstract or not.
So we find ourselves with an element that we can read and another that we
cannot". In the imagotype
an isologue and the text is the logotype. The
typography in the same element", while the logotype "is composed only of
letters or typography" (Del Pozo, 2015
The logotype consists of the name of the cyber
written in the font Amarillo (downloaded from the web page Dafont), size 50,
bold, dark blue and framed in a form with a border of the same color and with a
white background. The
Comunitat Valenciana in a lighter blue color than the logotype, a black feather
whose tip points to València, the initials of the header and a circle with the same
properties as the previous frame: dark b
5. Social media
To add interactivity to the cyber
used. Twitter, according to Digital News Report (2020
network that "is growing in news use in Spain", as is Instagram, which is already
the "fourth most used network for any purpose in Spain after WhatsApp,
Facebook and YouTube”. Although these three networks are more popular than
Twitter and Instagram, they are also highly inappropriate for a media outlet such
as La pluma valenciana
number of telephone contacts and, therefore, you depend on the collaboration
of others to disseminate your content
primacy among social networks, is experiencing a gradual decline in notoriety
—"the use of Facebook information drops 3 percentage points compared to the
data of the Digital News Report 2019" (Digital News Report, 2
and YouTube requires high
impact.
Another reason for the use of Twitter and Instagram is the desire to fulfi
above-mentioned goal of i
to Digital News Report (2020
popular social networks in informational use among 18
22
imagotype of La pluma valenciana, the "pictographic element" is
and the text is the logotype. The isologue "unifies image and
typography in the same element", while the logotype "is composed only of
letters or typography" (Del Pozo, 2015, párr. 6).
consists of the name of the cyber-media, La pluma valenciana
written in the font Amarillo (downloaded from the web page Dafont), size 50,
bold, dark blue and framed in a form with a border of the same color and with a
The isologue is made up of four elements: a map of
Comunitat Valenciana in a lighter blue color than the logotype, a black feather
whose tip points to València, the initials of the header and a circle with the same
properties as the previous frame: dark blue border and white background.
To add interactivity to the cyber-media, Twitter and Instagram have been
used. Twitter, according to Digital News Report (2020, párr. 2
network that "is growing in news use in Spain", as is Instagram, which is already
the "fourth most used network for any purpose in Spain after WhatsApp,
Facebook and YouTube”. Although these three networks are more popular than
nstagram, they are also highly inappropriate for a media outlet such
La pluma valenciana: the dissemination of WhatsApp is limited to your
number of telephone contacts and, therefore, you depend on the collaboration
of others to disseminate your content to third parties; Facebook, despite its
primacy among social networks, is experiencing a gradual decline in notoriety
"the use of Facebook information drops 3 percentage points compared to the
data of the Digital News Report 2019" (Digital News Report, 2020
and YouTube requires high-quality audiovisual material to achieve social
Another reason for the use of Twitter and Instagram is the desire to fulfi
mentioned goal of instilling interest in literature in youth. Thus, acco
to Digital News Report (2020, párr. 6), Instagram and Twitter are "the most
popular social networks in informational use among 18-24 year olds (52%)".
, the "pictographic element" is
"unifies image and
typography in the same element", while the logotype "is composed only of
La pluma valenciana,
written in the font Amarillo (downloaded from the web page Dafont), size 50,
bold, dark blue and framed in a form with a border of the same color and with a
is made up of four elements: a map of
Comunitat Valenciana in a lighter blue color than the logotype, a black feather
whose tip points to València, the initials of the header and a circle with the same
lue border and white background.
media, Twitter and Instagram have been
, párr. 2), is a social
network that "is growing in news use in Spain", as is Instagram, which is already
the "fourth most used network for any purpose in Spain after WhatsApp,
Facebook and YouTube”. Although these three networks are more popular than
nstagram, they are also highly inappropriate for a media outlet such
: the dissemination of WhatsApp is limited to your
number of telephone contacts and, therefore, you depend on the collaboration
to third parties; Facebook, despite its
primacy among social networks, is experiencing a gradual decline in notoriety
"the use of Facebook information drops 3 percentage points compared to the
020, párr. 1)—,
quality audiovisual material to achieve social
Another reason for the use of Twitter and Instagram is the desire to fulfill the
Thus, according
), Instagram and Twitter are "the most
24 year olds (52%)".
6. Conclusions
At the end of my TFG, I feel the conviction that written journalism,
whether digital or on paper, can please me as a
months of journalistic work, I have noticed that I am satisfied with all the phases
of the process: the selection of the topic, the choice of the approach, the contact
with the sources, the writing... However, I must admit that the obstacles I
encountered during my studies have persisted during the progress of the cyber
media: delays in answering emails, refusals to interview requests, demands to
suppress statements, etc.
As far as Mobile Jou
effectiveness in filming reports with a sharpness
Nikon D5100 camera. It is true that accessories such as a portable tripod,
recorder and microphone are required for the final prod
the one of my professional camera, but with just a cell phone the result is not
negligible. If I analyze it, I think that
such as the scarcity of publications, the excessive interval between pi
clumsy management of social networks. However, it also has some remarkable
qualities. Above all, the care with which I have treated each publication and the
desire for informative fidelity that moved me during the elaboration of the work.
23
At the end of my TFG, I feel the conviction that written journalism,
or on paper, can please me as a work destination
months of journalistic work, I have noticed that I am satisfied with all the phases
of the process: the selection of the topic, the choice of the approach, the contact
writing... However, I must admit that the obstacles I
encountered during my studies have persisted during the progress of the cyber
media: delays in answering emails, refusals to interview requests, demands to
suppress statements, etc.
As far as Mobile Journalism is concerned, I have seen its undeniable
effectiveness in filming reports with a sharpness similar than the one of my
Nikon D5100 camera. It is true that accessories such as a portable tripod,
recorder and microphone are required for the final product to be comparable to
professional camera, but with just a cell phone the result is not
negligible. If I analyze it, I think that La pluma valenciana has several flaws,
such as the scarcity of publications, the excessive interval between pi
clumsy management of social networks. However, it also has some remarkable
qualities. Above all, the care with which I have treated each publication and the
desire for informative fidelity that moved me during the elaboration of the work. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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- Grau en Periodisme [585]