El polideportivo
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Título
El polideportivoAutoría
Tutor/Supervisor; Universidad.Departamento
Mora Sesma, Rafael; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2021-06-09Editor
Universitat Jaume IResumen
· Introduction
El Polideportivo is a digital media specializing in sport, in particular the invisible
or minority sports practiced in the province of Valencia, with the aim of increasing
its visibility and knowledge, ... [+]
· Introduction
El Polideportivo is a digital media specializing in sport, in particular the invisible
or minority sports practiced in the province of Valencia, with the aim of increasing
its visibility and knowledge, follow its sporting news and offer greater visibility to
readers, as well as covering different outstanding sporting events taking place in
the city of Valencia. In this digital media you can find a great variety of sports,
clubs or athletes who also deserve to be news in the media, but who do not
receive the necessary attention.
The executor of the idea and the head of El Polideportivo it’s me, Alejandro
Domínguez, journalist. I love sport and especially minority sport, which has little
or no visibility. I have created The Sports Center to follow in the footsteps of those
athletes and sports forgotten by the press, to show them the follow-up they
deserve, to show that not only does there exist football, basketball or tennis, but
there are many more of us. Momentarily the media is directed to the province of
Valencia, but I would like to have information in the future throughout the
Valencian Community. The treatment is given in the most objective way possible,
but showing affection and respect for these sports and athletes.
· Mission, vision and objectives
In reference to the mission of El Polideportivo, what I want is that the invisible
sports also have their space, in a prism of equality, in which one sport is not more
important than another sport, all are situated in the same balance, because all
athletes make the same effort to be news, and that is what we claim from El
Polideportivo.
The vision of the company is to be recognized in the long term as a reference
medium of sport in the Valencian Community. To this end, it will have short-term
objectives such as increasing the number of interested readers, increasing the
number of followers on social networks, being present at important events this
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summer and continuing to increase the flow of information offered daily, as well
as the clubs and sports covered by the media. It’s important to grow slowly but
firmly.
Otherwise, the most outstanding objective of El Polideportivo is to make visible
all the invisible clubs or athletes that are present in the city of Valencia or localities
of the province, because their effort deserves to be news. In addition, other
objectives also emerge, such as informing readers of different sports that cannot
do so in other media, increasing the number of interested in these sports and
helping clubs to increase their membership, show the situation in the city by the
institutions and be a speaker for the different exclusive events that take place in
Valencia, as well as facilitate the date and times of the matches that the clubs
dispute.
To achieve these goals, from El Polideportivo we have to be very constant in the
flow of information and offer the maximum possible of the different sports that are
news, as well as offering readers exclusive interviews and reports with the
protagonists that add value to the readings in order to differentiate us from the
competitors. Our competitive advantage is the constancy and great work of
monitoring these sports and athletes, as well as the search for an added value to
the texts, which is usually related to a human history behind the athlete that
excites the reader. Not all media seek this differentiation, so we are different as
to our competitors.
· Competitors
The current competitors of El Polideportivo are the following:
- Nostresport would be direct competitor, because its content is based on the
dissemination of a large part of sports in the three Valencian provinces, which
would include volleyball, handball, rugby, motor, gymnastics or athletics among
others, although the main difference is that they do deal with the subject of
football and basketball above all others, occupying the front pages, something
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that does not perform El Polideportivo, that has a plural treatment with all sports
invisibilized and/or minority and does not deal with football or basketball.
- YoSoyNoticia would be another that would carry out a direct competition with El
Polideportivo, because in this case it has a plural treatment, which although it
also covers football and basketball, does not give them more prominence than
other sports, because its name is already a symbol of rebellion against the
information inequality, because all sports and athletes are news. In this medium,
created by the journalist Pedro Morata, you can also see that they cover a lot of
sports that also covers The Sports Center, so it would be another competent
medium in this sector.
- The 'All Sports’ sections of Supedeporte, Las Provincias and Levante EMV
would also be competitors. These media make news less assiduously, between
1 and 5 a day, but its content is highly visited given its level of followers.
· Market opportunity, investment and revenue forecast
In this sector, there is a great business opportunity, because there are not enough
means to devote their time to making all sports visible at the same level of
equality, since all deserve a fair and measured visibility, because in all their
athletes or protagonists are doing a huge job for representing their clubs. In
addition, these sports have many fans who have no information beyond the few
that offer clubs or federations, as it is a sector to exploit and start working.
Valencia is the land of sport, and the Valencian Community brings together
thousands of successful athletes, who deserve once and for all to appear on the
covers and be news. With the birth of El Polideportivo in February, these athletes
and clubs have begun to be news.
The initial investment will be 102 euros, corresponding to the purchase of the
Business Plan of Wordpress and the purchase of the domain of the website.
In reference to the revenue forecast, there have currently been no revenue,
although there is the possibility of having them in the near future, as there could
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be sponsors interested this summer to promote themselves on the web, as well
as subsidies for talking about invisible sports and women’s sport. The Sports
Center has a wide range of possibilities in terms of this, which will try to be
exploited from summer. In addition, the project has attracted the attention of the
director of Valencia Capital Radio, Paco Lloret, and it is possible to have an own
program after the summer thanks to El Polideportivo.
· Conclusion
In conclusion, El Polideportivo is a dynamic and innovative media that offers a
product that its competitors do not offer. This means of communication covers
the needs of a sector of readers that is interested in these types of sports and
with the journalistic offer that there was in the city they could not feel complete in
terms of information. Now, thanks to El Polideportivo, they have been able to hear
voices that were not represented in other media, they have been able to learn
about the sports news every day and all the information that federations, clubs
and athletes had to offer. The target audience of the media are athletes and fans
of this type of sports, somewhat abandoned by the traditional media -invisibilizedand looking for a serious and reliable means to find interesting and current
content, where we can find chronicles, exclusive news, reports and interviews,
as well as audiovisual content that you will not find in other media.
El Polideportivo has a very important mission, vision and goals in its philosophy:
to grow little by little but with a firm step, to continue getting followers to increase
the community and to offer daily information about the federations, clubs and
athletes.
Right now and after three months of work, El Polideportivo has managed to have
a solid base of around 3,000 followers on all its social networks, So the growth is
exponential and it is a media with a lot of future and with a large public to offer
information. Every day the community is bigger and the business opportunity is
obvious, as there are more and more sponsors interested in the invisible or
minority sport, as it is a market opportunity for companies. Fans are turned to the
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media, athletes are delighted that a media voice them and sponsors are
interested in betting on something new.
The first step is already taken, and from this summer El Polideportivo will begin
to professionalize itself with the aim of reaching more people and making profits.
There’s a real chance of getting it.
The opportunity is perfect, because behind the project is someone focused on
work, constant and with a long schedule of contacts thanks to the work done in
recent months. Alejandro Domínguez has been trained at the Jaume I University
in Castellón, where good journalists working in some of the main media in Spain
have come out: COPE, Marca, LaSexta, RTVE…
The bet is safe. El Polideportivo exists and has arrived to stay because it is a new
project, dynamic and eager to contribute something new to the community [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Periodisme [581]