Analysis of a tourist destination
Metadata
Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97764
comunitat-uji-handle4:
TFG-TFMMetadata
Title
Analysis of a tourist destinationAuthor (s)
Tutor/Supervisor; University.Department
Lapiedra, Rafael; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2020-06-16Publisher
Universitat Jaume IAbstract
My proposal for this project is the management analysis of Peñíscola in the tourist aspects of
the village and suggest some improvements.
The first part of the analysis is to develop a complete and deep description ... [+]
My proposal for this project is the management analysis of Peñíscola in the tourist aspects of
the village and suggest some improvements.
The first part of the analysis is to develop a complete and deep description of the town in all
the appropriate areas for this analysis, including the history, the location, the access, the
segmentation, the characteristics (dividing them between the Old Town and the New Town),
the demography, the local festivities, the gastronomy, the climate and the recognitions and
prizes.
The next step is the fixation of the strategy and the objectives that are going to be followed to
provide adequate solutions to the detected problems.
The following point to deal with, is the elaboration of a marketing plan, dividing it into the
internal or external factors. The external analysis will have the PESTLE analysis and an
investigation of the potential competitors. The internal analysis will be composed by the
identification and qualification of the tourist resources and the SWOT analysis.
Lastly, some suggestions and solutions to the town’s weak points and elaborate an
improvement plan to be taken into consideration for the future.
The scope of action will be at the local level, so the investigation will be specially focused
only to the town in question but the study of the external factors that could affect the town
will be at a wider level. [-]
Subject
Description
Treball Final de Grau en Turisme. Codi: TU0944. Curs acadèmic: 2019/2020
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- Grau en Turisme [337]