Creativity and innovation in the ceramic tile industry. Case study: Struker Porcelanico S.L.
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Title
Creativity and innovation in the ceramic tile industry. Case study: Struker Porcelanico S.L.Author (s)
Tutor/Supervisor; University.Department
Molina Morales, Francesc Xavier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2020-07-14Publisher
Universitat Jaume IAbstract
The world we live in today is a globalized world, where events are happening faster and
faster, businesses are increasingly competitive, and customers are much more specialized
and expect a high performance of the ... [+]
The world we live in today is a globalized world, where events are happening faster and
faster, businesses are increasingly competitive, and customers are much more specialized
and expect a high performance of the product they purchase. All these aspects together
make it necessary for companies to differentiate themselves from their competitors, and one
of the ways they can choose to create this competitive advantage is by using innovative
tools. It is currently very difficult for a company to survive in such a competitive environment
without differentiating itself from its most direct competitors. These advantages we are
talking about are necessary even in the most mature sectors, such as the one we will
analyse in this paper, the ceramic sector.
In this project we will try to understand the importance of concepts such as change, creativity
and innovation, and the relationship between these three, understanding them as parts of a
process, discussing the importance they can bring to a company in such a competitive
sector as the ceramic industry. We will analyze the industry and the weight that the Cluster
of Castellón has on it, developing here 95% of the national activities of this sector.
In order to try to know, in a more practical way, the implantation of the innovations in
companies of the sector, we will study a practical case of how a small company integrated in
the Cluster of Castellón tries to differ from the competition by means of the adoption of one
of the last technical applications of the sector.
Specifically, we talk about the company Struker, a small company but with a high desire to
innovate, giving an example of how it is possible for a small company to survive against
large existing firms in the sector, thanks to innovation.
The implementation of LaserJet technology in the company and its development will help us
to understand the importance of innovations in quality and design, and why the Spanish
ceramic industry has been a world leader in these aspects for several years, differentiating
itself from other world powers and becoming one of the world powers in the ceramic sector [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/
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