Marketing plan of G2 Esports
Metadatos
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Título
Marketing plan of G2 EsportsAutoría
Tutor/Supervisor; Universidad.Departamento
Sánchez García, Javier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-06-09Editor
Universitat Jaume IResumen
I proceed to expose the marketing plan of the company G2 esports, in order to propose
new ideas to an already successful company to collaborate, from the marketing
department, with the achievement of the general ... [+]
I proceed to expose the marketing plan of the company G2 esports, in order to propose
new ideas to an already successful company to collaborate, from the marketing
department, with the achievement of the general objectives. The final objective of the
project is to offer alternatives to attract new consumers of the service (supporters,
fanatics) and with it, to increase the income, which is after all, the purpose of all the
companies. The achievement of all the objectives proposed would place the company at
the head of the sector at a European level and in the top of the world.
After studying the internal and external environment of the company and analysing the
resources and capacities it has, I have extracted the SWOT diagnosis, where I compare
the strengths and weaknesses of G2 with the competition, as well as the opportunities
and threats generated by the market, in order to stand out from the rest by offering the
target audience the service they expect and trying to attract as many people as possible.
After carrying out the whole diagnosis and setting clear objectives in the short, medium
and long term, I have chosen the most appropriate strategies from among all those that
exist so that objectives and strategies go hand in hand with good synergy. For each of
these strategies and after studying the market, several actions related to the 4 P's have
been added, to cover the needs previously neglected.
Finally, I present the budget and control that I estimate all the actions and strategies will
cost. In these two sections, I will specify each action, detailing it as much as possible to
show that the budget allocated is adequate and that no money will be wasted. In these
sections we will also see the repercussion that each action will have and how it will be
controlled, in this way the failures, if any, will be identified in order to correct them.
G2 esports is a leading company in the electronic sports and entertainment sector, with
teams in a wide range of video games. This company differs from the rest by a marked
culture, with very charismatic content creators and with players that drag masses in their
disciplines, without forgetting Carlos Rodriguez, CEO and co-founder, a unique character, joined to the esports almost since their creation. But at the same time, there
are some aspects that could be enhanced and other areas in which to expand, and this
is where I think this is the opportunity to make the brand a little more complete. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess