The entertainment industry: subscription video on-demand platforms
Metadatos
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Metadatos
Título
The entertainment industry: subscription video on-demand platformsAutoría
Tutor/Supervisor; Universidad.Departamento
Martínez Cháfer, Luis; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-07-14Editor
Universitat Jaume IResumen
This study is going to focus on analyzing the blossoming industry of streaming video ondemand platforms in the United States. These video on-demand platforms such as
Netflix or Hulu have transformed the entertainment ... [+]
This study is going to focus on analyzing the blossoming industry of streaming video ondemand platforms in the United States. These video on-demand platforms such as
Netflix or Hulu have transformed the entertainment industry, influencing the production
and consumption of films and television. This study aims to look into how these platforms
have reshaped the entertainment industry, analyzing the recent history in film and
television, and then investigating how the skyrocketing trajectory of these streaming
platforms has collided into it.
It is becoming less common to watch television and movies through traditional platforms
(i.e., TV set through a television connection and movie theaters). According to the
Nielsen ratings report for 2018-19, the traditional TV broadcast networks in the United
States averaged 28.5 million viewers in prime time, a decline of 20% compared to the
previous ratings report in 2014-15. However, there is a clear generational divide
regarding TV watching habits. As stated by Omnicom Media Group 47% of adults in the
United States between the ages of 22 to 45 do not watch any TV via traditional platforms.
In regard to the movie theater attendance in North America, we can see a severe decline
in per capita movie theater attendance of 28% from 2002 until 2018 (U.S. Census Bureau
& Statistics Canada). Additionally, the ticket sales number is also steadily declining since
2002 until the present moment. The aforementioned drops in television ratings and movie
theater attendance have been linked to the rising popularity of subscription video ondemand platforms.
It is estimated that 74% of consumers in the United States have been taking advantage
of a subscription video on-demand service in 2019 (Leichtman Research Group, 2019a).
This means that there has been an increase of more than 20% of video on-demand
subscriptions in four years. This data is corroborated by an estimated subscription video
on-demand industry revenue of 22.22 billion U.S. dollars (Watson, 2018). Given this
outstanding data, this study will highlight the importance of researching this industry’s
characteristics and the impact that it has generated in the whole entertainment industry.
This study will analyze the major players in the subscription video on-demand industry;
companies like Netflix, Hulu, HBO, Amazon Video and Disney +. This investigation will
broaden the knowledge in these companies’ insights, strategies and innovations, as well
as draw a comparison between these leading companies to be able to understand the
intense competition within this booming industry. To achieve this purpose there will be a
bibliographic and documentary examination of the contents and news that address the
topic, as well as research into articles in specialized databases.
This research tackles the following questions: What is the impact of the subscription
video on-demand platforms model that has emerged in the film and television industry?
Which strategies have been followed by Netflix, Hulu, HBO Go, Amazon Prime Video
and Disney +? What actions can traditional entertainment take in order to stay relevant
and compete with video on-demand platforms? How are subscription video on-demand
platforms competing with each other? What is the future of subscription video on-demand
platforms? [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess