A multimodal discourse approach to research pitches
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https://doi.org/10.1016/j.jeap.2021.101003 |
Metadatos
Título
A multimodal discourse approach to research pitchesAutoría
Fecha de publicación
2021-04-23Editor
Elsevier; British Association of Lecturers in English for Academic Purposes (BALEAP)ISSN
1475-1585Cita bibliográfica
RUIZ-MADRID, Mª Noelia. A multimodal discourse approach to research pitches. Journal of English for Academic Purposes, 2021, vol. 52, p. 101003.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://www.sciencedirect.com/journal/journal-of-english-for-academic-purposesVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
The communicative purpose of oral academic genres is frequently achieved through multimodal ensembles (i.e., a combination of meaning-making resources or modes). This is the case in research pitches. However, little ... [+]
The communicative purpose of oral academic genres is frequently achieved through multimodal ensembles (i.e., a combination of meaning-making resources or modes). This is the case in research pitches. However, little has been written about this genre and its multimodal nature. Drawing from previous research on multimodality (Jewitt, 2009; Norris, 2009; Valeiras Jurado, 2019), I examine traces of modal density, complexity and cohesion in research pitches’ opening and closing moves, which often reflect researchers’ need to persuade their audience of the importance of their research. The aim of this study is twofold. First, I analyse the rhetorical structure of six well-rated 3-min research pitches following Swales’ move theory (2004). Second, adopting a Multimodal Discourse Analysis (MDA) perspective (Querol-Julián, 2011; Valeiras-Jurado & Ruiz-Madrid, 2019), I describe how the multimodal ensembles orchestrated by the speakers contributed to the communicative aim of the opening and closing moves. By way of conclusion, I derive pedagogical implications from the findings of this study. [-]
Publicado en
Journal of English for Academic Purposes Volume 52, July 2021, 101003Datos relacionados
https://ars.els-cdn.com/content/image/1-s2.0-S1475158521000473-mmc1.xmlEntidad financiadora
Universitat Jaume I
Código del proyecto o subvención
P1-1B2017-28
Derechos de acceso
1475-1585/©2021 Elsevier Ltd. All rights reserved.Journal of English for Academic Purposes 52 (2021) 101003
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