Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data
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Title
Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big DataAuthor (s)
Date
2021Publisher
MDPIISSN
2071-1050Bibliographic citation
CASERO-RIPOLLÉS, Andreu. Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data. Sustainability, 2021, vol. 13, núm. 5, p. 2851Type
info:eu-repo/semantics/articlePublisher version
https://www.mdpi.com/2071-1050/13/5/2851Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
Interactivity is a defining characteristic of social media. Connections among users shape the network and have a direct impact on the political conversations that take place on digital platforms. In the hybrid media ... [+]
Interactivity is a defining characteristic of social media. Connections among users shape the network and have a direct impact on the political conversations that take place on digital platforms. In the hybrid media system, digital discussions can have an impact on both the agenda of mainstream media and the offline political life. In this context, determining who and how social influence is exercised is crucial. My objective is to identify the influencers with the greatest digital authority to guide and determine the political conversation on Twitter. For this, I have studied the process to form a Government in Spain. Machine learning techniques are used on a big data sample of 127.3 million tweets. The analysis is based on social network analysis and uses eigencentrality, a measure that determines the digital authority of users. This study focuses on the 250 accounts of the most prominent influencers. The results show that the political and media elites extend their leading roles as influencers in the digital environment. However, there is also evidence of the beginning of the breakdown of its monopoly on digital public debate and its opening to new social actors. Additionally, the data demonstrate the importance of the external socio-political context as a determining element of the exercise of social influence in the political conversation on Twitter. [-]
Is part of
Sustainability, 2021, vol. 13, núm. 5, p. 2851Funder Name
Agencia Estatal de Investigación
Project code
CSO2017-88620-P
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info:eu-repo/semantics/openAccess
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Except where otherwise noted, this item's license is described as Copyright: © 2021 by the author.Licensee MDPI, Basel, Switzerland.This article is an open access articledistributed under the terms andconditions of the Creative CommonsAttribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).