Comparative financial analysis between Zara and Mango
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Title
Comparative financial analysis between Zara and MangoAuthor (s)
Tutor/Supervisor; University.Department
Tirado-Beltrán, Jose Miguel; Universitat Jaume I. Departament de Finances i Comptabilitat.Date
2020-06-16Publisher
Universitat Jaume IAbstract
It is based on the study of the comparative economic and financial analysis between Zara and Mango, they are two companies that are dedicated to the same sector of activity, fashion.
Firstly, we provide a strategic ... [+]
It is based on the study of the comparative economic and financial analysis between Zara and Mango, they are two companies that are dedicated to the same sector of activity, fashion.
Firstly, we provide a strategic analysis of Zara's historical context, its progress from its beginnings to the present day, its methodology in making and producing its products, which is also described in both the internal and external analysis and the SWOT matrix.
Finally, we analyze Zara's financial statements and make a comparison with Mango and evaluate a survey to provide external data on people's opinions about the two brands. [-]
Subject
Description
Treball Final de Grau en Finances i Comptabilitat. Codi: FC1049. Curs acadèmic: 2019-2020
Type
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